Welcome to the book MedTech Marketing – A business model for Medical Technologies and Medical Devices
If you are looking for a clear, straightforward, cost-efficient and structured process, this book offers a new MedTech model, that addresses the industry’s challenges by guiding you all the way from idea generation to success in the market, leading to increased revenue, earnings and profit.
HOW TO GET THE BOOK – use the below links
Time to market, sales curves not taking off as expected and staying ahead of the competition are all factors that are becoming more challenging and complex, due to:
All of the above are costly elements that require strict focus and careful prioritisation, which is incorporated in the model.
“The unique feature of this book is the complete presentation of how MedTech products actually come to life, from idea to design, development, testing, documentation and through to marketing and success” Henrik Harboe, entrepreneur and medical doctor.
Who should read the book?
This book is for everyone who works with or has an interest in MedTech products and services from cradle to grave, regardless of country and the company’s maturity and size.
In addition, bachelor and master students with connection to healthcare can gain insights into theory and real-life cases. The book is part of the Copenhagen Business School’s programme “Innovation in Healthcare”.
What will the reader get from this book?
An overview of the process of a MedTech product, from idea to success in the market, leading to increased revenue, earnings and profit.
A highlight of all the relevant commercial elements, involving all department e.g. Sales, Marketing, Regulatory, Quality Assurance and R&D etc. set into perspective of what value they bring to the process, for their understanding of the importance of their contribution.
How the MedTech Marketing model can be implemented in the organisation without making comprehensive changes.
“The book puts MedTech in place, thus contributing to the creation of a common language that really is something the industry in general lack… Case stories throughout the book put the many topics in the context in a constructive way.” Niels Ole Andersen, regulatory expert.
The book is used on different universities e.g. pensum on the master at CBS: MSc in Innovation in health.